Description
Interactive PEST Analysis Model Overview
The interactive PEST analysis model offers a detailed assessment of the market environment, blending a time-tested approach with modern, user-friendly visualisation tools. This model aims to help businesses identify potential risks and opportunities within a given market.
Structure & Components:
PEST Breakdown:
Political: Examine the political stability, regulations, and governance in the target market.
Economic: Assess economic indicators, trade policies, and overall market conditions.
Social: Understand societal values, demographics, and cultural factors influencing the market.
Technological: Analyse the technological advancements, infrastructure, and innovation potential.
For each of these parts, up to 15 specific elements can be described and analysed.
Analysis Metrics:
Current ‘Significance’: This measures the importance of each element in the general market environment.
Current ‘Business Impact’: Determine if the effect on the business is positive or negative based on the described elements.
Guided Descriptions: A list of potential market environment attributions is provided to assist users in detailing each PEST part.
Summary Sheet: This consolidates the PEST analysis, highlighting any negative impact elements.
Bias Analysis: A quick glance metric indicating if the overall market analysis is negative or positive.
Visualisation:
X-Y Plots: Separate plots for ‘Significance’ and ‘Impact’ represent the associated risk graphically for each PEST part.
Consolidated PEST Overview: All individual plots are combined on a single sheet, offering a comprehensive view of the PEST analysis.
Key Benefits:
Deep Insight: Dive deep into the core components of the market environment to make informed decisions.
Bias Detection: Easily spot biases in the analysis to ensure objectivity.
Visual Appeal: Infographic-rich representation simplifies complex data, making it easier for stakeholders to understand.
Executive Ready: The consolidated overview is tailored for executive summaries, making it suitable for high-level presentations and decision-making processes.
Usage: Ideal for businesses looking to expand into new markets or reassess their position in existing markets. The model’s visual tools offer clarity, ensuring businesses are well-equipped to assess commercial risks before market entry.
The Interactive Business Model Set requires MS Excel version > 2010. All models will operate at their best whilst running on MS Excel 365.
PEST Analysis will be delivered as a ‘compiled’ self-extracting file (.exe) and after installation will be available via the Windows Start Menu. Strict version control will be implemented across the model set, with changes and updates (history) appropriately documented.
The main template file will run VBA / Macros – a valid digital certificate has been used to ensure authenticity and security. The compiled self-extracting file set (.exe) also has a digital certificate and is recognised as safe by the Microsoft operating system.
