Description
The Product Forecast Model requires MS Excel version > 2010. All models will operate at their best whilst running on MS Excel 365.
The Product Forecast Model will be delivered as a ‘compiled’ self-extracting file (.exe) and after installation will be available via the Windows Start Menu. Strict version control will be implemented across the model set, with changes and updates (history) appropriately documented.
The main template file will run VBA / Macros – a valid digital certificate has been used to ensure authenticity and security. The compiled self-extracting file set (.exe) also has a digital certificate and is recognised as safe by the Microsoft operating system.
The Strategic Market Forecasting Model, was developed to facilitate robust market analysis and forward-looking projections for our products within target markets. This model serves as a sophisticated tool, enabling us to strategically assess market potentials and envisage our product’s footprint over distinct periods, whilst considering myriad market constraints and commercial probabilities.
The model is systematically segmented into four pivotal filters, each addressing different facets of market analysis and helping in refining our market approach:
Addressable Market Constraints: This filter is constituted of five weighted constraints designed to ascertain the portion of TAM that is realistically addressable, based on varying market conditions and limitations.
Strategic Position Constraints: The next layer employs five weighted constraints to delineate the segment of the addressable market that aligns with our strategic objectives and capabilities, allowing for focused and intentional market targeting.
Commercial Constraints: This phase further refines our strategic targets, utilising five more weighted constraints to determine the extent of the market that is commercially viable for our product.
Commercial Probability Constraints: The final filter incorporates five weighted constraints, including sales success rates, buyer preferences, and brand positioning, to render a meticulously calculated product forecast.
Each filter operates synergistically, filtering the market meticulously through multiple lenses and converging to an astute forecast that aligns with our strategic intents and market realities.
Periodic Analysis:
Our model spans five distinct sheets representing five individual periods, each following the aforementioned rationale. These periods are interlinked, permitting dynamic forecast alterations across periods, and the results are succinctly summarised in an additional sheet, allowing for a holistic view of our product’s market trajectory.
Objective:
This model aims to provide clear, actionable insights, facilitating informed decision-making and strategic planning. It combines quantitative rigour with qualitative insights, integrating market realities, strategic positioning, and commercial probabilities to present a well-rounded forecast, allowing us to navigate market complexities with heightened precision and confidence.
We trust this model will serve as a strategic compass, guiding our product strategies effectively through fluctuating market landscapes and aiding us in realising optimal market potentials. By continually refining and validating our approach, we aim to ensure the model’s reliability and relevance, aligning our product trajectory with evolving market opportunities and challenges.
