Description
We are delighted to offer one of the best Product Management Training courses available…
The PM training course has been compiled by experts for professionals and will particularly appeal to Product Managers, Market Development Managers and Product Directors alike. In order to maximise the learning experience, we offer this 3 Day course for up to 10 delegates attending, held as an internal course specifically for your company and presented at a location of your choice.
Furthermore, this course can be customised to meet your exact needs. Please contact us for further information. This ‘intensive’ but highly enjoyable Product Management programme is based upon well-grounded first principles and uniquely covers generic key concepts /disciplines which are fully complemented by business software models (included as part of the course). The combination of modern management theory, including new/unique techniques, and practical application ultimately means that you can start putting learned techniques into practice immediately after the course. Delegates have ample opportunity to ask questions throughout the course, making the whole learning process interactive and highly effective.
All subject areas follow and are representative of ‘best practice’ product management principles and as such duly align with the Product Management Methodology (PMM). The PM methodology was developed by IPM from first principles and officially reviewed by academia for its suitability and validity. Furthermore, the PMM methodology is of open architectural design and delivers scalable and future-proof solutions for your Product Management requirements.
Aligned content within the PMM programme has been meticulously developed to deliver the core principles most efficiently and as effectively as is possible. The generic flexibility of the process means you can decide what is ultimately right for your business application. Needless to say, adoption is expected to promulgate substantial benefits across the business units.
This ‘Generic’ Product Management training programme includes the Interactive Business Model’ Set, a collective of strategic analysis tools used to accurately position the ‘where are we now’. This is then used to ultimately determine/promote compelling business arguments, followed by appropriate directional strategies.
Who Should Attend… This course has been specifically developed for managers responsible for taking products (and/or services) to market. We have carefully crafted the content to appeal to all levels of Product Management and covers the foundations and basic principles behind best practice. The seasoned Product Management professional who requires a comprehensive refresher will also find this course of interest because of the unique content and applied activity workshops. To further enhance the learning experience this course includes a comprehensive set of business models and tools which are licensed to all delegates attending and can be used as part of their job function after the course has finished and return to the working environment. All of our courses are delivered by Principal Consultants and Qualified Professionals who are experts in their field.
Agenda
Day 1 : Product Management – Principles, Frameworks & Best Practice
- An overview of the Product Management discipline.
- Successful Product Management – KPI’s and drivers behind modern Best Practice.
- Programme Action – PM workflows and key concepts in practice – …making it happen.
- Business Objectives and Strategic Intent Planning – How to cascade business strategy.
- Directing, Orchestrating and motivating the multidisciplinary team to make it happen.
- How to write, compile and deploy a Product/Marketing Plan that delivers Strategic Intent.
Day 2 : Product Marketing Plans – Analysis, Planning and Deployment
- Understanding and Scoping the Marketing Environment – Practical Tools and Techniques.
- Customer Journey Mapping & Requirements Definition – Modern principles and practice.
- Value Proposition, Perceptual Positioning, Product Positioning, #JTBD & VOC.
- Product Features and Benefits Analysis – Techniques to optimise Product Qualities.
- Competitive Benchmarking – Practical ‘competitive advantage’ mapping techniques.
Day 3 : Programme Management & the ‘Elements’ of Strategic Control
- Product LifeCycle Management – Core Principles and Practice across defined 6 phases.
- Core planning Elements and Product Management control – Analysis, Planning and Control.
- Continuous Improvement & Competitive Advantage – Principles and Practice.
- RADA(R) – Situational intelligence, Strategic Alignment, Solution Hypothesis, Tactical Action.
- Product Forecasting – Statistical & Assumption based forecasting techniques.
- Marketing Communication – Practical tools and techniques.
- Launching New Products and Services.
