Description
Interactive SWOT Analysis Model Overview
Business Model Objective: The interactive SWOT analysis model revolutionises the traditional SWOT approach, moving beyond mere idea collection to offer a comprehensive strategic analysis tool. Specifically tailored to architectural perspectives, it facilitates in-depth evaluations of strengths, weaknesses, opportunities, and threats.
Structure & Components:
SWOT Breakdown:
Strengths:
Viewpoint 1 (Internal): Market Attractiveness – Evaluate the firm’s internal strengths that make the market appealing.
Viewpoint 2 (External): Competitive Position – Analyse how these strengths position the firm against competitors.
Weaknesses:
Viewpoint 1 (Internal): Strategic Impact – Understand how internal weaknesses might deter strategic growth.
Viewpoint 2 (External): Competitive Position – Determine how these weaknesses fare against the competition.
Opportunities:
Viewpoint 1: Market Attractiveness – Identify potential market opportunities that can be leveraged.
Viewpoint 2: Market Attractiveness – Delve deeper into how these opportunities can make the market more attractive.
Threats:
Risk Assessment: Evaluate the severity of each threat and its probability of occurrence. This metric culminates in a standard Severity-Probability (SP) risk evaluation.
Weighting Mechanism:
A slider input allows for dynamic weighting of each SWOT component, ensuring flexibility and adaptability in the analysis.
Visualisation:
X-Y Plots: Each SWOT category is plotted on an X-Y plot, offering a vivid and persuasive depiction of opportunities and or risks at any given moment.
Summary Presentation: All SWOT components come together in a consolidated view, showcasing each quadrant for deeper team discussions and prompt action planning.
SWOT Business Model – Key Benefits:
Strategic Depth: By providing dual viewpoints for each SWOT component, the model facilitates multi-dimensional analysis.
Interactive Analysis: The weighting mechanism allows for real-time adjustments, refining the SWOT analysis to match changing scenarios.
Visual Clarity: Infographic-rich presentations simplify intricate data, enabling easier comprehension and productive discussions.
Team Collaboration: The summary presentation serves as a central point for teams to rally around, fostering collective decision-making.
Using the interactive SWOT Model in practice:
This powerful model is particularly beneficial for businesses and professionals aiming to understand their standing in the market, the potential risks, and areas of growth. The dual viewpoints ensure that both internal and external factors are meticulously analysed, leading to well-informed strategic decisions. The result of this level of SWOT analysis is compelling. Making for robust presentation work thereafter.
How to use the Interactive Business Model
This Interactive Business Model Set requires MS Excel version > 2010. All models will operate at their best whilst running on MS Excel 365.
The SWOT Analysis Business Model will be delivered as a ‘compiled’ self-extracting file (.exe) and after installation will be available via the Windows Start Menu. Strict version control will be implemented across the model set, with changes and updates (history) appropriately documented.
The main template file will run VBA / Macros – a valid digital certificate has been used to ensure authenticity and security. The compiled self-extracting file set (.exe) also has a digital certificate and is recognised as safe by the Microsoft operating system.