Glossary
Logout
©Copyright Arcturus 2022, All Rights Reserved.
7
Terms & Conditions
|
|
|
|
Security & Privacy
Contact
CORE COMPETENCE ANALYSIS
|Introduction
A 'Core Competence', enables a business to deliver a differentiated outcome / solution. In other words it offers a value proposition that typically cannot easily be copied. This in turn protects and embellishes the company brand and enables a perceived position to be understood and verified in the mind of the Customer. A competitive advantage can be delivered in many forms, but it must be part of an overall plan, a well thought through strategy followed by tactical action.
To manage a 'Competitive Advantage', ultimately means the careful management of 'Human Resources'. By definition it is of high level strategic importance and should be managed accordingly and must not be left to chance. Getting the 'right' resource working efficiently and effectively across the organisation is itself a critical success factor and requires coordinated action.
The skills and talents of the individuals within the organisation must align with the strategy going forward (in the short, medium and long term).
As implied above, this is a key subject area but surprisingly often gets little or no attention. Make it a priority and manage strategic HR requirements as part of individual Product / Services programme plans.
The Management of Core Competencies
Competencies by definition are a collective of directed and managed Capabilities. Competencies can be associated with technology, distribution, logistics, purchasing, service etc. and/or a specific combination thereof. Product Manager's, Market Development Manager's and Strategic Directors are therefore directly responsible for the management these requirements. Rather like the conductor of the orchestra.
Competencies are a collective of directed and managed Capabilities. Competencies can be associated with technology, distribution, logistics, purchasing, service etc. and/or a specific combination thereof.
Competencies…
- Make a clear and definable contribution to the perceived Customer Benefits.
- Enable a business to confidently access defined / aligned target markets.
- Enable Competitive Advantage, which should be difficult to imitate.
- Can be demonstrated and communicated.
- Underpin and embellish Perceptual Position.
- Create and deliver Value
|Who Should Attend...
Key / Definition:
Monitor: Oversees the overall process, required to provide top level strategic objectives as required, performs a management role.
Core: Defines the ‘Core’ team headed (chaired) by the Product Manager required to attend the workshop in alignment with the ‘Product Phase’. Membership is mandatory.
Sec. Mem: Secondary Membership defines an ‘on‐standby’ membership requirement and will depend upon the subject area, phase alignment and the project status. Membership is managed by the Product Manager.
On Req: On Request membership defines a membership that is managed by the Product Manager.
|Strategic Business Models, Workshop Tools & Professional Resources
The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company.
PMM - Professional Support
Interactive Business Models
