CUSTOMER EXPERIENCE - ANALYSIS

Strategic Intent objectives / strategies defined and cascaded with military precision. There are 5 defined TouchPoint groups that interactively cover the entire Product Management activity. Complete management control.

“…Best Practice Product Management requires both pro-active and

timely management of the product TouchPoints…”

TouchPoint methodology is both fundamental and instrumental in the management of multidisciplinary teams throughout the Product LifeCycle. TouchPoints are active nodes across all defined PMM phases and as such become a core activity of Product Management.

The purpose and objective of each TouchPoint is to cascade/deliver ‘strategic intent’ in the most efficient and effective way possible. In total, there are five defined TouchPoints covering every aspect of the Product Management Activity. The TouchPoints are defined as: Programme Management, Strategic Planning, Marketing Environment, Internal Efficiency and Innovation. Each of these TouchPoints are representative of multidisciplinary teams, whereby functional owners are defined and objectives managed accordingly.

Resource taken from https://services.google.com

The following interrelationship maps indicate; suggested content from other models/processes which may have influence or an effect on the analysis of the title process. The left-hand column indicates information or impact from the named process and the left-hand column indicates on completion of the process/analysis it may have an influence or effect on the listed processes.

Note: A complete set (professional quality) of PMM interrelationship cards are available to purchase - please contact us for further details.

The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company.

PMM - Professional Support