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ENTREPRENEURIAL ALIGNMENT

|Entrepreneurial Alignment

|Product Management for the Entrepreneur

Product Management discipline alignment.

|User Centred Design Process - Lean Product Design / Management for the Entrepreneur

1. Understand

Target Market / Strategic Alignment
User Observation - Gemba
User Persona's
UX Journey Mapping
Task Action Analysis
Stakeholder Interviews / Reviews
Pains and Gains Analysis

2. Understand

Reconnaissance (Situational Intelligence) is a
Strategic Intent Alignment
Create UX Journey Map
Task Action Description
Stakeholder Interviews / Reviews
Competitor Benchmarking
Customer Pains and Gains Analysis
Problem Definition

3. Explore

Ideation and Creativity - Innovation
Technology Road - Mapping
Solution Hypothesis / Strategic Alignment
Benchmarking / P.Positioning Review
Solution Conformance 'Simplicity'
Task Action Description
User / Strakeholder / Cust. Interviews
Product Screen

4. Explore

Strategic / Commercial Viability
Task Action Analysis
Stakeholder Interviews / Reviews
Ideation and Creativity
Idea Management
Benchmarking / Positioning Review
Kano Mapping

5. Create

Developemnt Processes
Prototype Test Reviews
Market Research & Intelligence
Stakeholder Interviews / Reviews
Benchmarking / Positioning Review
Conformance Review
Testing Feedback and (Media) Reviews

6. Create

Market Research & Intelligence
Stakeholder Interviews / Reviews
Testing Feedback and Media Reviews
Benchmarking / Positioning Review
Social Media / FAQ's
Problems / Weaknesses / Support
Beta Test Views and Reviews
'Launch' Programme

7. Observe

Deliver / Launch
Look and Listen...
Stakeholder Interviews / Reviews
Feedback and Media Reviews
FAQ's
Problems / Weaknesses / Support
Feature and Benefit Analysis / Review
Continuous Improvement

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Creative Culture

|UECO

|Business Planning Frameworks - Professional Support