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GROWTH PHASE

| Stakeholder Team - Involvement

| Growth Phase - PLC - Professional Support

|Workshop Material

BCG Matrix – Professional Quality Wallchart

 

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GE Matrix – Professional Quality Wallchart

 

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|Software Model

MFP Strategic Analysis – BCG / GE / Shell – Matrix Analysis

MFP – Multi Factor Positioning. This comprehensive model is used to determine the ‘products’ life-cycle position and is an essential purchase for anyone involved in a ‘strategic product management’ position.

 

Included in this model is a collective of well known strategic matrices:

 

– BCG Matrix

– Strategic Policy Matrix

– GE Matrix

– Directional Policy Matrix

– Business Risk Matrix

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