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IDEA MANAGEMENT & SCREENING
|Introduction
The Idea Management model provides a quick and easy way to log, screen and generate further ideas. Simple but really effective. It can be used from an autonomous point of view or within a multidisciplinary team in a creative workshop. This model will accept up to 30 ideas in one creative session – If more ideas are generated another file could be created and run in parallel.
After your ideas have been logged the screening process begins this is a process of moving sliders to the appropriate position. The first screen is Idea Attractiveness (from a customer perspective – low to high attractiveness) The second screen is the Innovative Position (from an internal perspective – low to high strategic fit). The third and fourth screen is fundamentally an Ansoff screen. The resultant position of the two matrix sets will determine which idea is passed forward for further study or selection. Additional stretch matrices in the form of ‘WWWWWH’, interdependencies matrix , Segmentation Analysis and ‘SCAMPER’ are embedded processes that potentially develop more ideas in an iterative loop process.
|Who Should Attend...
The following delegates / members of the Stakeholder Management Team (SMT) should attend the Idea Generation workshop.
Key / Definition:‐
Monitor: Oversees the overall process, required to provide top level strategic objectives as required,
performs a management role.
Core: Defines the ‘Core’ team headed (chaired) by the Product Manager required to attend the workshop in alignment with the ‘Product Phase’. Membership is mandatory.
Sec. Mem: Secondary Membership defines an ‘on‐standby’ membership requirement and will depend upon the subject area, phase alignment and the project status. Membership is managed by the Product Manager.
On Req. : On Request membership defines a membership that is managed by the Product Manager.
|Strategic Business Models, Workshop Tools & Professional Resources
The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company.
PMM - Professional Support
Interactive Business Models
