Glossary
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INTRODUCTION PHASE
| Stakeholder Team - Involvement
| Introduction Phase - PLC - Professional Support
|Workshop Material
BCG Matrix – Professional Quality Wallchart
GE Matrix – Professional Quality Wallchart
|Software Model
MFP Strategic Analysis – BCG / GE / Shell – Matrix Analysis
MFP – Multi Factor Positioning. This comprehensive model is used to determine the ‘products’ life-cycle position and is an essential purchase for anyone involved in a ‘strategic product management’ position.
Included in this model is a collective of well known strategic matrices:
– BCG Matrix
– Strategic Policy Matrix
– GE Matrix
– Directional Policy Matrix
– Business Risk Matrix
