MARKETING MIX 7P'S + 3C'S ANALYSIS

The 4P’s and 3C’s analysis matrix analyses aspects of the Company, Competitors and Customers against the marketing mix elements. The interrelationship between the two provides a comprehensive way of addressing product and service aspects from both internal and external viewpoints.

The above matrix leads to the following questions (other questions can be developed as appropriate):

1. Does your company have the capabilities to design and manufacture products to meet the quality expectations of target customers?
2. Are the costs low enough to provide sufficient margins?
3. Is there sufficient distribution coverage?
4. Do promotion activities achieve awareness and support the brand positioning?
5. How does the product compare to that offered by competitors?
6. Is the price competitive?
7. Do competitors have better distribution?
8. Do we have enough share of voice in the market?
9. How close is our product to the ideal product desired by target customers?
10. Is the product affordable and is it priced at price point acceptable to customers?
11. Is the product available within an arms reach of need?
12. Does the promotion and position add value to the brand?

Key / Definition:

Monitor: Oversees the overall process, required to provide top level strategic objectives as required,

performs a management role.

Core: Defines the ‘Core’ team headed (chaired) by the Product Manager required to attend the workshop in alignment with the ‘Product Phase’. Membership is mandatory.

Sec. Mem: Secondary Membership defines an ‘on‐standby’ membership requirement and will depend upon the subject area, phase alignment and the project status. Membership is managed by the Product Manager.

On Req: On Request membership defines a membership that is managed by the Product Manager.

The following interrelationship maps indicate; suggested content from other models/processes which may have influence or an effect on the analysis of the title process. The left-hand column indicates information or impact from the named process and the left-hand column indicates on completion of the process/analysis it may have an influence or effect on the listed processes.

Note: A complete set (professional quality) of PMM interrelationship cards are available to purchase - please contact us for further details.

The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company.

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