MULTIDISCIPLINARY TEAM CHECK SHEET

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“…Best Practice Product Management requires both pro-active and

timely management of the product TouchPoints…”

TouchPoint methodology is both fundamental and instrumental in the management of multidisciplinary teams throughout the Product LifeCycle. TouchPoints are active nodes across all defined PMM phases and as such become a core activity of Product Management.

The purpose and objective of each TouchPoint is to cascade/deliver ‘strategic intent’ in the most efficient and effective way possible. In total, there are five defined TouchPoints covering every aspect of the Product Management Activity. The TouchPoints are defined as: Programme Management, Strategic Planning, Marketing Environment, Internal Efficiency and Innovation. Each of these TouchPoints are representative of multidisciplinary teams, whereby functional owners are defined and objectives managed accordingly.

Key / Definition:‐

Monitor: Oversees the overall process, required to provide top level strategic objectives as required,

performs a management role.

Core: Defines the ‘Core’ team headed (chaired) by the Product Manager required to attend the workshop in alignment with the ‘Product Phase’. Membership is mandatory.

Sec. Mem: Secondary Membership defines an ‘on‐standby’ membership requirement and will depend upon the subject area, phase alignment and the project status. Membership is managed by the Product Manager.

On Req. : On Request membership defines a membership that is managed by the Product Manager.

The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company.

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