SEMIOTIC ANALYSIS

From a Product Management perspective the Marketing Audit is a key document to use in the

preparation of the business plan and input into other elements and processes.

Key / Definition:-

Monitor: Oversees the overall process, required to provide top level strategic objectives as required, performs a management role.

Core: Defines the ‘Core’ team headed (chaired) by the Product Manager required to attend the workshop in alignment with the ‘Product Phase’. Membership is mandatory.

Sec. Mem: Secondary Membership defines an ‘on-standby’ membership requirement and will depend upon the subject area, phase alignment and the project status. Membership is managed by the Product Manager.

On Req. : On Request membership defines a membership that is managed by the Product Manager.

The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company.

PMM - Professional Support