STRATEGIC PLANNING MATRICES DASHBOARD

The ‘Strategic Planning Matrices’ element supports the associated model with the same title and in turn provides a way of compiling an overview of the product (or service) and the associated marketing environment. The concluding results are presented in a visual format with individual positioning represented by a prescriptive strategy.

The resultant set of matrices provide a comprehensive overview on the strategic fit of the concept / idea which in turn can be used at the peer review meeting as appropriate.

As with all other models in this process the validity of information entered into this model is paramount to the resultant accuracy. Calibration is subjective however rationale and intent will ensure validity is maintained.

Completion of this model will provide the PM with the core material for a comprehensive presentation set...

The following interrelationship maps indicate; suggested content from other models/processes which may have influence or an effect on the analysis of the title process. The left-hand column indicates information or impact from the named process and the left-hand column indicates on completion of the process/analysis it may have an influence or effect on the listed processes.

Note: A complete set (professional quality) of PMM interrelationship cards are available to purchase - please contact us for further details.

The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company.

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