TOUCHPOINT- MARKETING ENVIRONMENT

A TouchPoint programme that manages the 'Marketing Intelligence' activity. The TouchPoints themselves could be both 'internal and external' to the company. Each TouchPoint is a managed source of Market Research and Intelligence. Each point of information is an activity (customers / stakeholders) or places that has consolidated information (market research agencies). Marketing information is a key element in the creation of a Product Strategy. The marketing environment TouchPoint is an integral part of RADA(R).