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A multidisciplinary team activity with the specific objective of cascading 'strategic intent' to deliver / manage appropriate programmes across the company via functional responsibilities. Each functional area is held ultimately accountable for delivering functional objectives specifically related to the product concerned and that individual functional area. Creative ideas and RADA(R) triggered studies are managed via the Programme Management -TouchPoint.
|Product LifeCycle Management - Activity Programmes
| Stakeholder Team - Involvement
| TouchPoint - Marketing Environment - Professional Support